Brand positioning
Babóka is a concept brand I created during my studies at Corvin Art School (Budapest, Hungary). The brand centers on gentle, sustainable products for newborns and their families: washable clothes diapers, washable inserts, nature-based laundry oils, and skin-frienly solid soaps.
Values: care, safety, sustainability, minimal, natural, family-friendly, and child-focused.
Packaging
This project explores a low-impact packaging system built on simple, recyclable materials, using high-quality creative paper that aligns with the brand’s goals and visual message. Experimenting with different foldings was a fun and creative part of the process.
Colors and patterns
The playful and minimalist visual language draws on newborns’ preference for high‑contrast shapes to aid early recognition.
Upcyclable Gift Box: Hanging Baby Mobile
I designed a gift box that includes a selection of the brand’s products. It’s built for a second life: after unpacking, parents can convert the box into a high‑contrast hanging mobile that supports early visual engagement. This turns the packaging into a nursery accessory and reduces waste. When its second life ends, the box can be recycled.
Babóka packaging, Corvin Artschool, Budapest, Hungary, 2021
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